Marketing and Communication Project Management
// Role Summary
Satair is seeking a Marketing and Communication Manager for the Greater China region to drive brand equity, corporate reputation, and commercial marketing strategy. This pivotal role involves leading regional digital ecosystems, thought-leadership initiatives, budget management, and cross-functional teams to achieve commercial success.
// Key Responsibilities
- Develop and execute Satair's localized marketing and communications master plan for China.
- Govern Satair's digital ecosystem in China, including WeChat strategy and content.
- Lead brand guardianship, media relations, and thought-leadership positioning.
- Manage regional marketing and communications budget and vendor relationships.
- Advise and prepare regional executives for high-profile engagements.
- Collaborate with European HQs and regional functions to align global and local strategies.
// Role Specification
Regional Strategy & Leadership
Architect and execute the long-term, localized marketing and communications master plan for China, aligning regional investments directly with Satair’s commercial growth targets.
Omnichannel Digital Governance
Define and govern the strategic direction of Satair’s digital ecosystem in China (WeChat, corporate portals, etc.), acting as the final authority on regional content strategy, compliance, and crisis PR management.
Brand Equity & Corporate PR
Serve as the primary regional guardian of the Satair brand identity in China; lead media relations, public affairs, and thought-leadership positioning to strengthen corporate reputation.
High-Stakes Event Strategy
Direct the selection, presence, and executive-level positioning at major aerospace conferences, forums, and customer symposiums, to maximise Satair’s regional industry footprint.
Commercial Acceleration & Go-To-Market (GTM)
Partner with Product Management and Commercial Sales Heads to co-develop integrated commercial launch frameworks and account-based marketing plans for tier-1 aerospace customers and partners.
Budgetary & Vendor Ownership
Optimize the regional marketing and communications budget allocation; lead strategic procurement, contract negotiations, and ROI evaluations for top-tier agencies and external partners.
Executive Advisory & Messaging Control
Council and prepare regional senior executives for high-profile keynotes, media interviews, and government affairs, providing advanced bilingual corporate storytelling and speechwriting support.
Cross-Functional Coordination
Act as the central marketing and coms point of contact in China to ensure that regional functions (Sales, PM, Finance and others) are kept informed of global marketing and coms activities and timelines.
Talent Development
Potentially mentor a regional intern and coordinate agile, cross-functional project teams to deliver on local marketing and coms priorities.